Home Crypto News Calibra’s Rebrand to ‘Novi’: An Effort to Create Distance from Facebook?

Calibra’s Rebrand to ‘Novi’: An Effort to Create Distance from Facebook?

19 min read

Earlier this week, Facebook introduced that it might be renaming its ‘Calibra’ pockets initiative to ‘Novi’. The announcement comes not so lengthy after Libra unveiled Libra 2.0, a more moderen model of the worldwide cryptocurrency mission that’s believed to have been designed to have larger regulatory enchantment.

Though Calibra has at all times been separate from each Facebook and the Libra cryptocurrency mission itself, the pockets was extensively thought-about to be an necessary part of Libra, which was launched final June.

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The digital pockets agency that was slated to present custody choices for Libra token holders previously referred to as ‘Calibra’ is henceforth to be referred to as ‘Novi.’

Why did the rebrand occur? In a Facebook submit on the identify change, David Marcus–the top of the Libra mission–said in a Facebook submit that the first motive for the brand new identify was that “the old name was a little too close to the name of Libra.”

Therefore, “we’ve made an update to make sure there is clear differentiation and clarity,” Marcus defined. Novi, like Calibra, “will be just one of the wallets that will eventually be built on the Libra network.”

Why ‘Novi’? Marcus defined that the brand new identify for the pockets was not, actually, named after a small city within the nice state of Michigan; as an alternative, the identify “comes from the combination of two Latin words, ‘novus,’ which means new, and ‘via,’ which means way,” he wrote.



Marcus mentioned that as such, “Novi will offer a new way to send, receive, and secure Libra currencies.”

A rose by every other identify…

A spokesperson from Novi informed Finance Magnates that the rebranding is simply that: a rebranding; that there gained’t be any adjustments within the performance in how the-wallet-formerly-known-as-Calibra will function.

“As a member of the Libra Association, we [Novi] remain committed to the Libra mission and are eager to begin delivering on it,” the spokesperson mentioned, including that “we are thrilled that seven new members have joined the Association in 2020 already.”

Among these seven are e-commerce large Shopify, non-profit group Heifer International, cryptocurrency brokerage Tagomi, and cost processor Checkout.com.

“We set out to create a distinction between [Libra and ‘Novi,’ formerly Calibra].”

Although the change to ‘Novi’ has been defined as an effort to differentiate between the Libra community and the Calibra pockets, the spokesperson additionally defined that initially, the similarity within the names between Libra and Calibra was intentional.

“When we announced Libra and Calibra last June, we wanted to demonstrate that Calibra, the digital wallet, was closely linked to Libra, the global payment system,” the spokesperson defined. “Both brands were born out of the same vision, to give people more access to the global economy.”

“However, we’ve found that Calibra and Libra sounded too similar, and people were getting confused, so we set out to create a distinction between the two,” the spokesperson mentioned.

An “effort to decentralize the Libra stablecoin in the eyes of regulators”?

However, confusion between Libra and Calibra amongst potential customers of the system could certainly be the first motive for the identify change; some analysts consider that the identify change could also be an try to distance the pockets from Facebook.

After all, a lot of the warmth that Libra has garnered from regulators the world over has centered round Facebook’s mishandling of its customers’ information. Facebook chief government and founder Mark Zuckerberg himself acknowledged this in a listening to earlier than the United States Congress late final 12 months.

“This has been a challenging few years for Facebook,” Zuckerberg mentioned. “We understand we have a lot to do to live up to people’s expectations on issues like privacy and security.”

Haider Rafique, the chief advertising officer of San Francisco-based cryptocurrency alternate OKCoin, defined to Finance Magnates that distancing the Libra mission–in addition to Calibra–from Facebook could also be necessary to the way forward for each the community and the pockets.

Haider Rafique, chief advertising officer at OKCoin.

Indeed, though the actual fact stays that “[…] Novi, previously Calibra, is the Facebook-built wallet with integrations for their entities: WhatsApp & Messenger,” Rafique mentioned that it is perhaps “better to separate Libra from Facebook’s direct involvement” for the sake of the mission’s future.

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” Oftentimes, optics and public notion go a good distance even with regulators.”

Similarly, Reuben Yap, mission steward for privacy-focused cryptocurrency Zcoin, informed Finance Magnates that “some have opined that it is possible that they want to make it clear that Libra isn’t just a Facebook project, but instead only a member of the Libra Association.”

“I do actually believe that the official reason is to prevent confusion of Libra, the digital currency or association, with Calibra, which is merely Facebook’s wallet,” Yap continued, “especially since we have gone through this very same problem ourselves with Zerocoin (the privacy protocol) and Zcoin (the currency and project).”

Notably, Ripple has additionally made branding efforts to create a transparent distinction between itself as an organization and XRP, the forex, and community that’s solely utilized in a few of its merchandise.

Therefore, “we see some clear benefits of the rebrand,” Yap mentioned, including that “also, oftentimes, optics and public perception go a long way even with regulators.”

Therefore, “[…] By having Facebook’s official Libra wallet name not linked directly to the Libra brand, it may give an impression that Libra isn’t a ‘Facebook initiative,’” Yap added.

“One of the worries that regulators have is that Facebook is creating its own digital currency that challenges the sovereignty of traditional currencies,” Yap continued. “By showing that Libra is instead a consortium with many other members and that Facebook is merely a member among other equal members would assuage fears that Facebook will wield too much power.”

The identify change might be “another effort to decentralize the Libra stablecoin in the eyes of regulators.”

OKCoin’s Haider Rafique additionally defined that certainly, “by distancing themselves from it they make it seem more community-focused…this likely is another effort to decentralize the Libra stablecoin in the eyes of regulators.”

And certainly, the “Libra Association involves many community members,” Rafique defined. The new identify could permit Calibra to match in additional “casually” with these different members of the Libra Association, in addition to any potential different wallets that could be constructed to maintain Libra tokens.

Reuben Yap, mission steward of the Zcoin cryptocurrency community.

Novi’s spokesperson did say to Finance Magnates that the identify change was an try to reduce the affiliation between Libra and Calibra (now Novi) in order that potential customers could be extra conscious of the chances to use different wallets for his or her future Libra tokens.

“With our new name, it’ll also be easier to address the misperceptions that we’re the only wallet for the Libra blockchain,” the spokesperson mentioned, including that “we hope that Novi will be one of many wallets.”

“Libra will likely face years of regulatory battles.”

By creating some important distance between Novi (previously Calibra) and Libra (after which maybe additionally between Novi and Facebook), it’s additionally potential that Libra and Novi might be setting the stage to try to separate their respective regulatory futures.

“The wallet and stablecoin could face very different regulatory paths,” OKCoin’s Haider Rafique mentioned. “Libra will likely face years of regulatory battles to try and gain US approval of its stablecoin/currency, but its wallet (now Novi) could take a more narrow path and not need the same kind of regulatory approval.”

And certainly, it’s potential that years may cross earlier than Libra is dwell on this planet: “the most important thing about Libra is that it still doesn’t exist,” remarked David Gerard, writer of Attack of the 50-Foot Blockchain, to Finance Magnates.

“There’s nothing to talk about yet,” he mentioned. “Let’s see what they come up with that doesn’t absolutely horrify the regulators.”

” With [Libra’s] latest redesign, regulators are being re-engaged.”

So far, Libra has certainly tried to “come up with” at the very least one different iteration of itself meant to be much less jarring for regulators.

Earlier this 12 months, Libra 2.0 was unveiled: a brand new model of the mission that stripped away the single-token mannequin of the unique Libra, and plans to “[enhance] the safety of the Libra payment system with a robust compliance framework” and “[build] strong protections into the design of the Libra Reserve.”

While Libra 2.0 doesn’t appear to have made a very sturdy impression on regulators in some way, Reuben Yap mentioned that the brand new plan of motion may change the regulatory course of the mission: “with its recent redesign, regulators are being re-engaged,” he mentioned.

And whereas the mission’s unique launch date has been delayed, the mission nonetheless has an formidable plan for the longer term: “the recent recruitment of pro-regulatory and compliance people to their ranks such as Stuart Levy as CEO and Robert Werner as general counsel also shows that they are serious in getting this off the ground.”

“I believe Libra is aiming to launch by the end of the year, while also continuing to recruit additional Libra Association members,” Yap mentioned.

” Working with regulation was at all times 100% of the difficulty.”

However, David Gerard identified that regardless of the redesign and the Calibra rebrand, regulators are nonetheless drawing a tough line. “Libra say they could launch before the end of 2020, but first they need to get buy-in from regulators–at the very least the Swiss, US and EU regulators,” he mentioned.

David David Gerard, writer of Attack of the 50-Foot Blockchain.

“The thing is, working with regulation was always 100% of the issue. The back-end technology being a blockchain, never mattered. The big issue was always going to be how to integrate this huge payment processor with existing real-world systems of regulation when you’re a large enough player to have systemic effects.”

Therefore, evidently 2020 isn’t within the playing cards for Libra or for Novi: “I would be surprised if they do launch at the end of the year as planned,” Zcoin’s Reuben Yap mentioned. “Perhaps sometime in 2021 is a possibility if they manage to assuage regulator concerns.”

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