Disclosure: This submit was initially posted on Medium: https://medium.com/@CryptoKaijuIO/2019-in-review-1-year-of-cryptokaiju-bf4388369317 Oliver Carding is the founding father of each CryptoKaiju and CoinJournal.
It’s been some time since we final wrote a weblog submit, principally as a result of it’s been a busy yr releasing collectibles and enhancing the Kaiju expertise. With 2019 now accomplished, we thought we’d mirror on what was an incredible yr which noticed us speak on stage on Broadway, make associates at NYC and Berlin Blockchain weeks and even collaborate with an NBA workforce! 🏀
Kaiju in Numbers
When we first scoped out the undertaking, we knew we had been doing one thing that hadn’t been accomplished in the house earlier than and that it was prone to seize folks’s creativeness, however we anticipated it to be a sluggish burner and didn’t anticipate as was the case, that the complete Genesis batch would promote out in 40 days which occurred in January 2019. Since then we’ve:
- Released 4 new batches (7 completely different SKUs)
- Sent Kaiju to their new houses in over 30 completely different nations
- Have minted over 700 Kaiju NFTS, to ~ 250 completely different addresses (Though this may improve as we distribute the Sacramento Kings NFTs)
Released in March 2019, Jaiantokoin is an anthropomorphic Cryptocurrency character and was launched in 2 completely different kinds: Ethereum, the rarer of the 2 and Bitcoin. The batch was restricted to 250 pcs, of which solely 25 are nonetheless accessible to buy.
Though we’re so pleased with Genesis, we recognised that enhancements to how the NFC tag “sits” on the collectible might be improved so factored this into the design for Jaiantokoin, including a shallow “well” into the foot of the character which makes the tag significantly tougher to take away. This has now turn into the usual for our designs and will likely be continued with newer releases.
Jaiantokoin has been extra of a “stable seller” than any of the dino designs. It didn’t obtain as a lot consideration as our first launch however has been a constant vendor all year long and remains to be our greatest promoting Kaiju (Though narrowly as we’ve bought over 200 Kitties now). In hindsight, doubling the batch dimension for a 2nd launch was formidable, but it surely has improved our publicity, is effectively-cherished by all who’ve bought one and has additionally meant that there’s been an merchandise accessible when new folks go to the location.
We toyed with the thought of a CryptoKitties toy between Genesis and Jaintokoin, going so far as mocking up some CADs and consulting with our producers over the design. Eventually, we determined that having solely launched one toy beforehand, it could be higher to proceed creating our personal fashion and looking out on the Kitties once more in the long run.
In April we returned to the thought and spoke to Dapper to seek out out in the event that they’d have an interest in formally collaborating. A bodily toy was not one thing the corporate was contemplating, nor wouldn’t it be viable for them to work on the undertaking contemplating the small dimension of our batches, however they favored the thought and directed us to their Nifty License which permits those that personal Cryptokitties to make use of the designs for their very own tasks.
Based on the Nifty license, anybody is ready to monetize their Kitty creations as much as the worth of $100,000 with a caveat being that you could cryptographically personal the Kitty you might be utilizing in your artwork. We may have merely bred 2 colors and produced toys primarily based on these, however we needed to strive one thing completely different which we felt match extra with the Kaiju model and that was to again each CryptoKitty determine with an actual CryptoKitty, linking the bodily to a Kaiju and CryptoKitty token, that means that as is the case with all of our different toys, every digital illustration of the bodily merchandise could be distinctive, having its personal persona and attributes. Of course, as a result of nature of CryptoKitties and the numerous completely different cattributes that they’re comprised of the collectible wouldn’t look precisely just like the NFT, however after limitless hours and a few significantly busy felines, we had been pleased with the outcomes.
The subsequent problem got here in how we linked the 3 parts collectively:
- The bodily collectible
- The CryptoKaiju NFT which incorporates the provenance/ authenticity info
- The CryptoKitties NFT linking the collectible to a digital illustration.
Our answer was to mix the 2 NFTs collectively, with the collectible linked to the Kaiju NFT which then references the unique Kitty.
The remaining problem was how we offered the NFT. If we merely re-used the CryptoKitty design like for like this is able to look complicated on marketplaces and easily like a Cryptokitties clone. After operating some concepts previous Dapper, we opted so as to add a CryptoKaiju branded bandana to our Kitties and do that by overlaying an SVG on high of the CryptoKitties SVG earlier than pushing the file to IPFS
The Kitty toy is gorgeous, it stands aside from toys by different manufacturers and actually brightens up rooms, however we actually remorse releasing it in August and in hindsight ought to have waited one other month earlier than opening the shop for orders: Initially, we thought we had been prepared, however per week after opening orders, catastrophe struck when the primary off the manufacturing line for the Cottoncandy variant had been utterly the incorrect color, that means that we needed to re-match the colors and check samples earlier than we may resume manufacturing. Secondly, we underestimated the supply time to our workplace and didn’t issue in delays which finally we confronted. Shipping 7″ vinyl cats is significantly costly, so our plan had all the time been to fly 100 of them and fly/ship the opposite 200 on a quick boat, for which we had been quoted a lead time of 20 days, nonetheless, we confronted delays at each level. Firstly, regardless of being despatched to the freight forwarders in time, they weren’t instantly put in a container and we misplaced a couple of days to a nationwide vacation in China, nonetheless, when touchdown in Germany we confronted critical delays at customs with our treasured Kitties sat with customs for over 3 weeks. (The full story is simply too lengthy for a Medium submit, but when anybody desires the total info, drop me an e-mail and I’m pleased to share.)
We are assured that almost all of people that ordered a Kitty between August and October have now acquired theirs and more moderen orders at the moment are being dispatched inside 48 hours of us receiving the order, however the delays had been disappointing and a significantly low level for what in any other case has been a improbable yr of us transport on time. Having been in the Crypto house for over 6 years and having collected toys for round 20, I (Oliver) am staunchly towards prolonged pre-gross sales having seen these run on for months and in some instances merchandise by no means materialise. We’ve all the time needed to keep away from doing the identical however ended up doing what we’re so towards. I sincerely apologise to any clients who confronted a substantial delay, I hope you’re keen on your toys and guarantee you that new merchandise will likely be deliberate to make sure that even in the worst-case state of affairs you aren’t ready for gadgets you’ve paid for.
The concept for a Halloween toy was taken from sketch to having the product in our fingers in round 10 weeks and got here whereas designing the Sacramento Kings collaboration. We needed to launch one other model of the dino design, however do one thing a little bit bit completely different with it so opted to launch a glow in the darkish determine. We additionally determined to play with the NFTs, giving Spooky, Halloween themed traits and releasing 3 completely different designs.
Limited to 100 pcs, Spooky bought out in 2 weeks and 98% of these ordered arrived previous to Halloween, making it our quickest promoting launch. There’s not an awesome deal to say about this launch, apart from it was so enjoyable to work on!
I believe contemplating the recognition of the unique dino design and the enjoyable we had in making use of it to a vacation, we’ll do comparable issues in the long run, nonetheless, we don’t wish to run foul of flooding the markets with the identical design, so don’t anticipate there to be new Kaiju for each vacation. Additionally, if we do run the design once more ideally we’ll make enhancements to the toes to make the tags safer as is the case on Jaiantokoin and Kitty.
The Sacramento Kings are essentially the most technologically revolutionary sports activities workforce in America and aren’t any strangers to cryptocurrency having been the primary NBA workforce to simply accept Bitcoin as cost in their area. Early in 2019 we started chatting with their tech workforce about releasing a determine and after some discussions settled on 2 completely different kinds primarily based on our dino design in the present and traditional jersey colors of the Kings. In November the Kings introduced the launch of the 100 figures which will likely be distributed to followers through month-to-month scavenger hunts with some together with extra prizes together with courtside seats, VIP excursions and signed Kings merchandise.
There are a couple of variations between the Kings figures and Spooky/Genesis: First, to finest match the Pantone references of the jersey colors and produce a extra industrial product we opted for tougher vinyl which resulted in extra of a matte end which provides them a significantly cool look!
Secondly, as this was the primary collectible indirectly distributed by us we needed to contemplate the method for claiming the corresponding NFT. For batches bought on-line by ourselves, we accumulate Eth addresses throughout checkout after which manually mint and challenge the token, nonetheless, with the Kings Kaiju we don’t have visibility on who’s received, or the place to ship the token. The answer wanted to be easy sufficient for folks not conversant in NFTS, give each us and the Kings inside workforce the visibility wanted to rearrange prizes and challenge tokens and in addition safe sufficient in order that the competitors couldn’t be utterly “gamed”. Due to time constraints and to make sure that it was so simple as attainable we included a enterprise card sized instruction card which defined the method to winners and opted for a kind the place they then enter their e-mail deal with, Eth deal with and the serial quantity (NFC ID) of the collectible. This then emails us to inform us the place to ship the NFT, appears up the ID towards a database and notifies the Kings inside workforce if it’s a winner in order that the prize could be organized.
We are extraordinarily pleased with the truth that we launched the primary first bodily crypto-collectible in skilled sports activities and suggestions from winners to date has been actually optimistic. Good luck to anybody else collaborating in the scavenger hunts as they’re lovely Kaiju!
CryptoKaiju has come a good distance in simply over one yr, we’ve actually cemented a reputation inside the house, have a small however actually loyal following who we love and are so grateful for and we’re extraordinarily pleased with being the primary in the house to have linked bodily collectibles to NFTS. It’s not possible to thank everybody who’s made 2019 so sensible on a Medium submit, however there are a couple of individuals who deserve a shout out:
James and Andy from Blockrocket for his or her continued help and wonderful work!
The complete Dapper workforce for his or her assist and help, particularly Caty and Benny who answered each single certainly one of my questions and went above and past, even going so far as serving to us polish designs so the Kitty regarded nearly as good because it does.
Ryan and Jake from the Sacramento Kings for approaching us and giving us the unbelievable alternative, permitting us to extend our publicity and launch a stupendous product which we love.
Amy Jung for permitting us to showcase our creations throughout EthBerlin and selecting our figures for use as prizes on the Devcon UX awards.
2020 is not possible to scope out because the NFT house remains to be so younger, after we see alternatives, or have concepts we chase them. If you’d advised us this time final yr that we’d end 2019 having produced one other 5 SKUs and that we’d have collaborated with an NBA workforce we wouldn’t have believed it because it was not in our roadmap. While we don’t wish to make guarantees we are able to’t maintain, we are able to reveal a few of the concepts which might be in our roadmap for exploring in 2020:
One factor that we are able to positively promise for 2020 is extra merchandise, we’ve already begun engaged on 2 designs (The first of which is prone to be launched in April/May) and are additionally engaged on different thrilling items of merchandise which will likely be bundled collectively as we did with the Kitties toy. If you’ve been taking note of stickers and our Instagram you’ll have the ability to work out what the subsequent design will appear like!
Our authenticity verification answer works effectively. To date, the NFC chip we use has not been compromised and we’re assured that the anti-collision measures in place by the producer are standing up so that every has a completely distinctive serial quantity, nonetheless, although our answer works effectively, having to search for the serial quantity after which sort this into the DAPP is a bit clunky, particularly for brand new customers. Going ahead we’d wish to discover the extra encryption choices supplied by the chip and make verification simpler with an app. Work in this space is on the high of our listing of priorities however could be very costly for a startup of our dimension and growth is reliant on gross sales/ funding.
As we’ve talked about beforehand, in principle, our Kitties collectible is the primary instance of blockchain-powered Amiibo sort expertise, albeit very rudimentary. One of essentially the most requested characteristic request we get is increasing on what customers can do with their Kaiju and bringing them right into a recreation and although we’d like to construct a recreation that works in a approach that includes our NFTS, so a person would obtain a bodily merchandise, load up their NFT and have the ability to play with it in a digital world, we aren’t video games builders and hiring a workforce and producing a recreation could be very pricey that means that although we’re holding the thought in thoughts, we’re unlikely to discover it in the brief time period, although we’re significantly in collaborating with different video games both to provide bodily collectibles primarily based on their I.P, or bringing CryptoKaiju into their video games. If you’ve obtained a recreation and wish to work with us then please attain out!
Since the start of 2019, Kaiju house owners have been promoting or buying and selling their collectibles on secondary markets with gross sales usually carried out on Bitcointalk/ Ebay/ Telegram teams with the NFTS despatched previous to the bodily being dispatched. We’ve begun to take a look at methods in which customers can trustlessly commerce their Kaiju which we’ll discover in extra element throughout 2020.
Working with third events
Working with a licensed product and with a third occasion has actually allowed us to be revolutionary and optimise our processes and has additionally meant we’ve begun to consider the method for claiming NFTS when the bodily collectible is just not distributed by ourselves, for instance, if one other toy firm was to work with our expertise, or if CryptoKaiju had been bought by retailers.
If somebody was to purchase a Kaiju off the shelf how would we distribute the NFT to the client? As we talked about above, in the case of the Sacramento Kings we used a kind, however this possible wouldn’t work at scale and isn’t essentially the most revolutionary answer. One choice we explored which is absolutely worthy of a point out because it’s such an awesome product is Linkdrop which permits customers to say an NFT through a URL. We examined this by sending a couple of Spooky and Kitties with a QR code sticker hooked up to the packaging which clients then scanned to obtain their NFT. This works effectively for folks conversant in Crypto who have already got wallets on their cellphone however in principle might be one other hurdle for these new to the house to beat. The different challenge with this answer is that in the hypothetical scenario the place Kaiju had been sat on cabinets in a store, somebody may scan the QR code and declare the NFT with out buying the merchandise. We actually wish to discover how this is able to work throughout 2020, A./ as a result of we’d wish to work with third events once more and have already had some preliminary discussions with one other toy firm who wish to promote through retailers and B./ Innovations comparable to claiming NFTS through QR codes may assist enhance the general Kaiju expertise, even for individuals who purchase on-line. We talked about in our preliminary press launch that we’d love to duplicate the expertise of opening a blind pack of buying and selling playing cards and receiving your NFT as you obtain your bodily merchandise would assist assist that.
When engaged on Spooky and the Sacramento Kings toys we additionally made a again finish change that allowed us to bulk mint from a spreadsheet once more making it simpler to work with different corporations who in the case of the Kings had been in a position to ship the person information for every token which we had been then in a position to mint. This is working effectively and if we had been to work with third events once more we wish to enhance this additional with the view of constructing it attainable for different corporations to easily add their information and mint.
Thanks once more to everybody who’s supported our undertaking, right here’s to 2020!